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I'm a digital marketer and content strategist who built my skills the hands-on way. At America Building Services, I own the entire digital side of the marketing function — SEO, email strategy, web development, social media, and digital collateral — while also plugging into in-person marketing events to document and participate when the opportunity is there. My foundation is visual: a BFA in Photography from PNCA and graduate studies in Film and TV at SCAD shaped the way I think about communication. I round that out with formal business training, including a Digital Marketing Certificate from Northwestern's Kellogg School. The result is a marketer who is equally comfortable in a creative brief and an analytics dashboard.
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Music has been a constant in my life long before I ever pointed a camera at a stage. I play guitar — badly, and with great enthusiasm — which means I have an enormous amount of respect for the people who do it well. That respect is what drew me into Portland's blues and guitar music scenes, and what has kept me there. I've made genuine friendships in this community.
The work itself has become one of my favorite creative challenges. I run multicamera video setups, shoot still photography, and pull the live mix straight from the soundboard so the audio matches the visuals. I care about this work the same way the artists care about their performances. Whether it's an open mic night at a neighborhood bar or a headlining set at The Alberta Abbey or The Jack London Revue, it all deserves to be documented well.
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I'm pursuing an MBA because I'm ready to operate at a different level. My experience has given me a strong foundation in marketing execution and strategy, but I want the tools, the training, and the network to grow into a leadership role where I'm shaping how organizations think about brand, communication, and growth. What I've learned along the way is that creative storytelling and business performance are not competing priorities. When the strategy is right, they reinforce each other. I want to get better at building that case and executing at the level where it matters.
Key Metrics at ABS:
Transformed the company website from a static digital brochure into a functioning lead generation tool, building contact and booking infrastructure from scratch.
Supported growth in email marketing by increasing Open Rates, CTR, and lowering the unsubscribe rate month after month.
Launched and grew America Building Services' LinkedIn presence from zero, achieving an organic engagement rate of 27% — more than 5x the industry benchmark, all within the first several months through data-driven content strategy and iterative analysis.
Websites I’ve Created
America Cleaning Solutions
I designed and built the America Cleaning Solutions website using Wix to create a clean, modern, and easily navigable platform for showcasing our full range of commercial cleaning services. The site emphasizes service descriptions, client benefits, and contact options, making it simple for property managers and businesses to request quotes or learn more about our offerings. Wix was chosen for its flexibility, speed of development, ease of online booking synced to GMail, and ability to integrate custom design features that reflect ACS’s professional brand.
America Janitorial Supplies
For America Janitorial Supplies, I built a robust e-commerce website using BigCommerce to accommodate our extensive product catalog of commercial-grade cleaning supplies and equipment. The platform was chosen specifically for its ability to manage thousands of SKUs efficiently, handle complex product categories, and provide a seamless shopping experience for both retail and bulk buyers. The site features detailed product pages, search and filtering tools, and secure checkout options tailored to our customers’ needs.
America Building Services
The America Building Services website, also built on Wix, highlights our commercial construction, renovation, and maintenance services with a professional, approachable design. The site includes detailed service overviews and a focus on our commitment to quality work, online booking options, and client satisfaction. Wix’s intuitive design tools and scalability allowed for a polished, responsive site that can easily grow with ABS as our services expand.
Certifications
Current & Previous Clients
Let’s Work Together
If you are interested in working together, please fill out the form and I’ll contact you in 1-2 business days.
Behind The Scenes